Posted by smallbizexperts on October 20, 2010 · Leave a Comment
Well, you can fill in the blank here, but I think it’s clearly evident that, for us, at Cascade we’ve just been super busy! Hence the incredulous amount of time between blog posts. I call it pathetic but one of my Specialists says “you can’t hold all the balls in the air all of the … Continue reading →
Filed under start a business · Tagged with advice, Cascade Communications, economy, entrepreneurism, funding, hope, investors, Jennifer Fortney, listening, loans, marketing, picking up, PR, SBA, small business, starting a business, thriving in a recession, Twitter, venture capitalists
Posted by smallbizexperts on July 24, 2010 · Leave a Comment
If your business is anything like most of ours, you have clients across the country, and the rising cost of travel is forcing us to keep face-to-face meetings at a minimum. We here at Small Business Daily are big fans of Skype. In fact most of our business, even overseas, is conducted via video conferencing … Continue reading →
Posted by smallbizexperts on August 17, 2009 · 1 Comment
For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in effect, writing a strong press release 2. Effectively pitching media 3. Following up with media with respect The last of these seems to be the one that most DIYers … Continue reading →
Filed under PR, public relations · Tagged with DIY PR, generating news, how to pitch media, journalists, marketing, media, press release, public relations, small business, thriving in a recession
Posted by smallbizexperts on June 17, 2009 · Leave a Comment
There’s a reason why I’m in business and that’s because I can offer extremely affordable PR strategies for small businesses, and this is how I’ve grown over the years. It’s also led me to other business ventures. However, as much as the economy appears to be on the up entrepreneurs and small business owners are … Continue reading →
Filed under PR, public relations · Tagged with Cascade Communications, DIY PR, do-it-yourself, entrepreneurs, grow a business, how to get PR, marketing, media, press releases, public relations, small business, SmallBizPRMadeEasy.com, thriving in a recession
Posted by smallbizexperts on June 7, 2009 · 1 Comment
It seems that lately I’ve been talking to a lot of people about their marketing and it’s failure for a company. Marketing is a science and one that every small business owner must really, truly understand before pursuing. The reason that people like me actually get a degree in this stuff is so that we … Continue reading →
Posted by smallbizexperts on January 26, 2009 · Leave a Comment
Chances are pretty good that right now many of you are thinking about and looking for information on how to keep a small business thriving during a recession. (It’s a good thing you found Small Business Daily!) If you haven’t sat down and thought about this one thing, then you should: It’s times like this … Continue reading →
Filed under start a business · Tagged with communicating with customers, creative marketing ideas, customer loyalty, customer service, marketing during a recession, marketing ideas, PR, promoting a small business, promotions, public relations, sales promotions, small business, thriving in a recession